In my final installment of models for health education I will talk about the PEN-3 model. This model is not as well-known as some of the other models. However, it has a very important use. This model helps to identify specific cultural factors that are important to know to implement a health education program with diverse populations. Dr. Collins Airhihenbuwa developed the PEN-3 model in 1990 (Airhihenbuwa, 1990). The key thing to know about this model is that’s it’s meant for non-Western cultures. It’s easier to implement a program in cultures closer to our own. If the culture is vastly different, you first need to understand their motivations.