There are many different models that someone can use to develop and implement a public health education campaign. The University of Texas El Paso listed 26 different models that could be used. I’m not going to go through each model here, but over the next several weeks, I will write a post about some of these models and why I feel they need to go further to include diverse populations.
I’ll start with the Social Learning Theory. This theory states that a person learns through modeling the behavior change in others (Bandura, 1971). How to we best model behavior? A person would need to see someone like themselves modeling the correct behavior. Think about a major movie star or sports star doing something on television or the Internet, if this highly successful person is doing it, maybe I should do it too. That can lead to both good and bad behaviors depending on what is seen. One major problem is, the star may not care about the outcome.