One of the instrumental parts of my research is Dr. Peter Sandman’s Risk Equation: Risk = Hazard + Outrage. I’m not going to rehash the basics of the equation here. To learn more about what the equation is all about, Dr. Sandman does a great job on his website explaining it. I want to spend some time talking about how his risk equation can be applied to diverse populations.
Recently I asked Dr. Peter Sandman about his legacy. He has changed the risk communication world with his risk equation (Risk = Hazard + Outrage). See my guest book post asking about his legacy.